UK Childrenswear Sector Essay Example | Topics and Well Written Essays - 1500 words

UK Childrenswear Sector - bear witness ExampleAccording to the statistics, the value sphere of influence in 2006 accounted for 35.9% of all UK childrenswear sales, whereas the total clothing mart accounted for 23.6% and it is estimated that the step-up can increase further. The slow growth rate of Childrenswear in UK can be attributed to the factors the like, slower birth rate in UK and the rapid growth of the value mart in childrenswear.In spite of the overall sector growth, hardly the value and low-price fashion retailers gain exhibited a continuous growth. Of the nine leading childrenswear retailers in UK, only seven that project a value or low price fashion positioning have gained market share between 2002 and 2007. Under traditional mid market retailers group, the market loss leaders like Next and Debenhams have only gained the equal share in market.The UK childrenswear market can be considered as the clothing supplier sector for the children under the age of 15 years. T his sector produces or promotes the categories like sister clothing, toddler clothing, kids wear- girls clothing boys clothing, sports clothing, night wear etc.,The childrenswear have go through a risen value of 13.1% from 2001 to 2005 expenditure of PS6.3bn. The price deflation in UK has also influenced the childrenswear market, due to the increasing number of supermarkets and value retailers. However, the retailers like ASDA, Primark, Tesco have pure much on childrenswear rather than other non food sales. During this period these giants have concentrated much on pricing which have created a pricing strategic war in the childrenswear sector.In order to moderate and agree a competitive position in the market, many other retailers have to follow the leader strategy, by cutting down the prices. Also the recent raise in the UK birth rate have also contributed rise for the baby wear salesIn the recent years the UK retail childrenswear market have become a value conscious market tr ying to observe value by means of out the supply chain. Also the market is trying to impress the customer through various advanced and technology oriented services like creating email lists etc., rather than regular promotions. The UK market has become to a greater extent product and brand led allowing the retailers to keep their own labels and to establish their exclusive lines of sales. This has gained a marked winner over the supermarkets and value retailers who tend to focus on non branded items. The trend of success led the market to concentrate on the pricing. The childrenswear market is driven by 3 types of consumers. 1. Parents, 2. Children, 3. Non Parents who want to gift. Parents always wants the best and have out front for their kids, which can hinder the market share of the non innovative product suppliers. People began to look for latest and unique fashion for their kids. Though the fe staminate population under-15 years age is smaller than the male, the Childrenswe ar market have experienced a growth for Girls wear than the boys wear. This difference can be attributed to the behavioural and attitudinal differences between consumer behaviour of male and female. Girls do maintain an extensive wardrobe and are also much fashion consciousness, and can make high purchase with the changing trends. The girls wear market in the UK shows some characteristics when divided on the instauration of age group under-nines and above-nines. Under-nines can be classified and targeted for more traditional childrens